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How can you reduce false clicks of your tracking links on your statistics?
How can you reduce false clicks of your tracking links on your statistics?

Measuring the success of emails with links can be disrupted by bot-generated false clicks. This FAQ explains their impact.

Dieliya DIOP avatar
Written by Dieliya DIOP
Updated over a week ago

When you insert links in your email signatures, you typically aim to measure the success by tracking the number of clicks generated. However, there is a potential challenge: false clicks generated by bots or antispam. This FAQ aims to explain what they are, how they can impact your results, and the measures you can take to mitigate their impact.

What are false clicks generated by bots or antispam?

False clicks are inauthentic interactions with tracking links included in your emails. They can be generated by automated bots, simulating human behavior, or by antispam systems visiting links to detect suspicious activities. These false clicks can distort your performance statistics and provide a misleading picture of your campaign's effectiveness.

How can false clicks impact your results?

False clicks can lead to an overestimation of actual clicks and distort your engagement data. This can potentially mislead you into believing your campaigns generated more interest than they actually did.

What are common methods used to generate false clicks?

The methods for generating false clicks are diverse and continually evolving. Bots can simulate link clicks using multiple IP addresses to avoid detection. Antispam systems may also follow links to check their content, resulting in false clicks. These sophisticated techniques make it challenging to distinguish between genuine and false clicks.

How can you mitigate the impact of false clicks on your statistics?

While eliminating false clicks entirely is difficult, some measures can help mitigate their impact on your results:

  • Use security solutions: Adopt advanced security solutions to identify bots and malicious activities, and block their access to tracking links.

  • Analyze click patterns: Study click patterns to identify abnormal behaviors that may indicate false clicks.

  • Limit tracking links: Use tracking links only when necessary to minimize opportunities for fraudulent clicks.

How to detect and manage false clicks on Letsignit?

When accessing your Letsignit console, you can go to the Statistics tab to download your campaign results.

At a glance, you can identify your campaigns that have generated clicks and the users who sent the email.

A simple way to identify bot clicks is to look for

  • multiple clicks at the same time,

  • from the same user,

  • often outside of office hours.

By identifying these three factors, you can remove those rows in your Excel export and obtain more reliable results.

False clicks generated by bots or antispam can distort your data in Letsignit and hinder informed decision-making. By understanding the risks associated with false clicks and implementing measures to mitigate them, you can obtain more accurate statistics and improve the effectiveness of your campaigns.

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