Why include campaigns in your email signatures?
Campaigns integrated into email signatures are a powerful marketing tool:
They allow you to showcase your news, content or offers on a daily basis
They reach a targeted audience (your email contacts)
They help generate traffic and conversions
Remember to share your news regularly to maximise the impact!
What are the correct dimensions and formats to use?
To ensure good visibility across all email platforms:
Recommended dimensions: 600 x 180 pixels
Image file sizes:
Signature only: 200 KB max
Campaign only: 300 KB max
Signature + campaign combo: 500 KB max
✅ Tip: optimise your images (compression) to avoid long loading times and blurry images!
How can you ensure visual consistency?
For professional and effective campaigns:
Stick to 2 or 3 colours
Use a maximum of 2 typefaces
Keep the same dimensions across all your campaigns for greater consistency
👉 Aim: to strengthen your brand image and improve readability.
💡 Need some inspiration? Canva banner templates are available directly on the Letsignit platform to help you easily create professional and consistent visuals.
How to create an effective message?
1. A short but impactful message
Get straight to the point
Highlight a single main idea
Make people want to click
👉 Your banner must be clear within 3 seconds
2. Always include a CTA (Call-to-Action)
A CTA is essential for generating engagement.
Examples:
Explore
Read more
Find out more
Download
Sign up
Watch the video
Read the article
✅ Use simple, engaging action verbs.
3. Always include a URL link
Each campaign must link to a dedicated page: a landing page (LinkedIn, website, etc.)
Make sure the page is consistent with the message.
How can you measure the performance of your campaigns?
There are several ways to track the performance of your campaigns:
1. Directly in Letsignit
The platform allows you to access click statistics for your signatures and campaigns:
Number of clicks
Performance by campaign
Overall engagement tracking
Find out more about the statistics: How can I see the number of clicks on my campaign?
2. Using analytics tools (recommended for further analysis)
Add UTM parameters to your links using:
Google Analytics
Matomo
👉 This allows you to:
Find out where your visitors are coming from.
Understand which marketing activities work best.
Gain accurate data to optimise your campaigns.
Find out more about UTMs: How can Matomo or Google Analytics help you track and analyze your performance?
🚀 What are the best practices to follow?
- Create campaigns regularly (news, content, events, etc.)
- Maintain visual consistency
- Always follow the sequence: objective → message → CTA → landing page
- Test and optimise your campaigns using data
💡 In summary
An effective campaign is:
✔ A simple and clear message
✔ An optimised image (size & file size)
✔ A consistent design
✔ A CTA + a tracked link
✔ Performance analysis
